Marshmallows in Singapore: PEEPS, Marshmallow Fluff and S'mores Treats (2026)

Soft, squishy and impossible to eat just one: marshmallows are having a moment. If you have been hunting for marshmallows in Singapore that go beyond the plain white bags at the supermarket, you are in the right place. At The Candy Store we stock imported American favourites like PEEPS and Marshmallow Fluff, plus a few marshmallow-flavoured treats that are just as fun. This guide explains how marshmallows are made, what makes each one different, how to use them at home and which ones suit a Halal or gelatin-free diet.

Everything below is available online with islandwide delivery across Singapore, or in person at our store in Tanglin Mall.

A Quick History of the Marshmallow

The name comes from a real plant. Marsh mallow is a wild herb that grows in damp, marshy ground, and its root contains a sticky sap. Long ago, that sap was whipped with sugar and honey to make a soft sweet that was also used to soothe sore throats. In the 1800s, French confectioners turned it into a proper treat by whipping the sap with egg whites and sugar into a light, airy candy.

Making marshmallow by hand was slow work, so confectioners eventually swapped the root sap for gelatin, which sets faster and holds its shape well. That swap is why most modern marshmallows contain gelatin, and it is an important detail if you are shopping for Halal or vegetarian sweets (more on that below).

How Are Marshmallows Made Today?

Modern marshmallows are surprisingly simple. Sugar and corn syrup are cooked into a hot syrup, then whipped at high speed with a setting agent so millions of tiny air bubbles get trapped inside. That trapped air is what makes a marshmallow so light and bouncy. The fluffy mixture is then piped, moulded or cut into shapes and dusted or coated so the pieces do not stick together.

The setting agent changes everything:

• Gelatin gives the classic springy, chewy marshmallow that holds its shape. PEEPS are made this way.
• Egg white gives a softer, creamier, spoonable result. This is how Marshmallow Fluff gets its silky texture, and why it comes in a jar rather than a bag.
• Whipped taffy is a different candy altogether, but pulling and whipping air into it gives a light, marshmallow-like chew, which is why toasted marshmallow works so well as a taffy flavour.

PEEPS: America's Most Famous Marshmallow Candy

If you have ever watched an American TV show around Easter or Halloween, you have probably spotted PEEPS. These sugar-coated marshmallow shapes are a true seasonal icon in the US, famous for their bright colours and crunchy sugar shell over a soft, squishy centre. Our current PEEPS are the Halloween edition, in Ghost, Skull, Monster and Pumpkin shapes.

PEEPS Halloween Assorted Marshmallow Candy, 42g

A small pack of three spooky marshmallows, perfect for trick-or-treat bowls, party bags or a first taste of PEEPS. Each piece has that signature sugar crust and pillowy centre. They are gluten-free, and at around 45 calories per marshmallow they are a light treat.

PEEPS Halloween Assorted Marshmallow Candy, 85g

The bigger pack with six marshmallows, so there is enough to share or to decorate a tray of cupcakes. Pop one on top of a frosted brownie and you have an instant party dessert.

Halloween Trick or Treat Bundle: 4 PEEPS + Joyride Blue Raspberry

Want every shape? This bundle includes one pack each of PEEPS Skulls, Monsters, Pumpkins and Ghosts, plus a bag of Joyride Sour Blue Raspberry Strips for a sour contrast. It is our easiest pick for office parties, classroom treats and Halloween hampers.

Planning a spooky spread? Our Halloween candy guide has plenty more ideas for parties and trick-or-treat.

Marshmallow Fluff: The Spreadable Marshmallow

Marshmallow Fluff is a marshmallow creme from the US: think of a marshmallow you can scoop with a spoon. In New England it is famous for the "Fluffernutter", a sandwich of white bread, peanut butter and a thick layer of Fluff. Because it is made with egg white instead of gelatin, it is soft, glossy and easy to spread straight from the tub.

Fluff Marshmallow Plastic Cups

The original vanilla Fluff, and one of our bestsellers. The ingredient list is short (corn syrup, sugar, dried egg white and vanillin), so there is no gelatin, and it is tagged Halal on our store. Use it on toast, in milkshakes or as a frosting shortcut.

Marshmallow Strawberry Fluff Jars, 213g

The same fluffy texture with a sweet strawberry twist and a pretty pink colour. Swirl it through yoghurt, sandwich it between cookies or spread it on a warm waffle. Stock is limited, so grab a jar while it is here.

S'mores Without a Campfire

S'mores are the classic American campfire dessert: a toasted marshmallow and a square of chocolate squashed between two graham crackers. Campfires are not exactly easy to find in a Singapore HDB flat, which is where this next treat comes in.

Taffy Town S'mores Salt Water Taffy 1.13kg

Soft, whipped salt water taffy that tastes of toasted marshmallow, chocolate and graham cracker. This big bag is made for candy buffets, party favours and sharing jars, and it is made in a dedicated gluten-free facility. Curious about taffy? Read our salt water taffy story.

Five Easy Ways to Use Marshmallows at Home

• Hot chocolate topper. A spoonful of Fluff melts into a creamy foam on top of hot cocoa. Lovely for the rainy evenings at the end of the year.
• Microwave s'mores. Put a marshmallow on a biscuit with a piece of chocolate and microwave for 10 to 15 seconds. Watch closely: marshmallows puff up fast.
• Fluff frosting. Beat Fluff with softened butter for a quick, fluffy frosting that is lighter than buttercream.
• Party toppers. PEEPS make instant cupcake and brownie decorations, no piping skills needed.
• Fluffernutter toast. Peanut butter plus Fluff on toast is the American after-school classic. Try it once and you will understand the hype.

Storing Marshmallows in Singapore's Humidity

Marshmallows love to absorb moisture, and our weather is not kind to them. Keep packs sealed in a cool, dry cupboard away from direct sunlight, and close Fluff tightly after every use. Avoid the fridge for PEEPS, as condensation can make the sugar coating sticky. If you are taking them to a party outdoors, keep them in the shade until serving.

Halal and Gelatin-Free Marshmallow Notes

Most traditional marshmallows, including PEEPS, contain gelatin, which is animal-derived. PEEPS are not tagged Halal on our store, so they are not the right pick if you need Halal sweets. The good news: Fluff Marshmallow Plastic Cups are made with egg white instead of gelatin and are tagged Halal. None of the products above are tagged Vegan, as marshmallows usually rely on gelatin or egg white. For more choice, browse our Halal collection. Recipes can change, so always check the product page and packaging if you have a strict dietary need or allergy.

Frequently Asked Questions

Where can I buy PEEPS in Singapore?

You can buy PEEPS online at thecandystore.sg with islandwide delivery, or in person at The Candy Store in Tanglin Mall. Our current range is the PEEPS Halloween edition, while stocks last.

Where can I buy Marshmallow Fluff in Singapore?

We stock the original vanilla Fluff and Strawberry Fluff, subject to availability. Find them in our Marshmallows collection.

Are marshmallows halal?

It depends on the setting agent. Many marshmallows use gelatin, which may not be Halal. Marshmallow Fluff uses egg white instead and our Fluff Marshmallow Plastic Cups are tagged Halal. Always check the packaging for certification.

Are marshmallows gluten-free?

Many are. Our PEEPS are listed as gluten-free, and Taffy Town S'mores taffy is made in a dedicated gluten-free facility. See our gluten-free sweets guide for more options.

Get Your Marshmallow Fix

From spooky PEEPS to spoonable Fluff, there is a marshmallow for every sweet tooth. Explore the full Marshmallows collection, check out more US treats in our American candy guide, or browse everything in store, with islandwide delivery across Singapore. Unwrap the Fun!