Dubai Chocolate in Singapore: Where to Buy the Viral Pistachio Knafeh Bar (2026)

If your feed has been full of people snapping a thick chocolate bar in half to reveal a bright green, crunchy pistachio centre, you already know about Dubai chocolate. The good news: you do not need a flight to the UAE to try it. You can get real Dubai chocolate in Singapore, either at our Tanglin Mall store or delivered to your door. This guide explains what Dubai chocolate actually is, why it went viral, which flavours to try first, and how to keep it at its crunchy best in our tropical weather.

What Is Dubai Chocolate?

"Dubai chocolate" is the nickname for a style of filled chocolate bar inspired by knafeh (also spelled kunafa), a much-loved Middle Eastern dessert made with fine, shredded pastry, syrup and cheese or cream. The chocolate version swaps the cheese for a rich pistachio cream and folds in toasted shredded pastry, known as kataifi. The result is a thick, generously filled bar with three things going on at once: a snappy chocolate shell, a smooth nutty filling, and a crunch that sounds amazing on video.

The bar that started it all is the "Can't Get Knafeh Of It" from Fix, a chocolatier based in Dubai. After a TikTok taste test of it blew up, millions of people wanted to try one and the bars became famously hard to get. Since then, "Dubai chocolate" has turned into a whole category, with bakeries, cafes and brands around the world making their own pistachio and kataifi creations.

Why Everyone Is Obsessed

A lot of viral snacks are more about looks than taste. Dubai chocolate is one of the rare ones that delivers on both. Here is what makes it different from a regular filled bar:

• Texture first. Most chocolate bars are smooth or chewy. The toasted kataifi adds a crispy, almost cereal-like crunch that keeps every bite interesting.
• Real pistachio flavour. Pistachio cream is nutty, slightly savoury and less sweet than caramel or nougat, so the bar feels rich without being cloying.
• Big, shareable bars. The bars are hefty and generously filled, which is why the "crack it open" videos look so satisfying.
• A treat with a story. It is part dessert, part souvenir. Bringing one to a gathering is a guaranteed conversation starter.

If you want to know more about why pistachio pairs so well with chocolate, our earlier post on the origins of pistachios goes deep on the history.

The Best Dubai Chocolate to Try in Singapore

Here are our top picks from the Fix Viral Dubai Chocolate collection, plus a couple of pistachio treats for fans of the flavour. Stock on the smaller flavours moves fast, so grab your favourite while it is on the shelf.

Fix "Can't Get Knafeh Of It" Original Milk Chocolate Bar

The one that broke the internet. Creamy milk chocolate wrapped around pistachio cream and crunchy kataifi. If you are only trying one Dubai chocolate, start here, as it is the benchmark every other version gets compared to.

Fix "Can't Get Knafeh Of It" Dark Chocolate Bar

Same famous filling, bolder shell. The slight bitterness of dark chocolate balances the sweet pistachio cream, so this is the pick for anyone who finds milk chocolate too sweet.

Fix "Can't Get Knafeh of it" White Chocolate

The sweetest and creamiest of the trio. White chocolate lets the green pistachio colour and flavour really shine through, which also makes it the most photogenic bar when you crack it open.

Fix "Mind Your Own Biscouff" Chocolate Bar

For the speculoos lovers. This one leans into warm, caramelised biscuit flavours, and it is a great choice if someone in your group would rather have cookie butter vibes.

Fix "Baklawa II The Future" Chocolate Bar

Inspired by baklava, the layered pastry dessert loved across the Middle East and beyond. Expect a nutty, pastry-inspired bite. A brilliant second bar once you have tried the original.

Fix Dubai Mini Heroes Chocolate Box Of 10

Can't choose? This box of ten mini bars is made for sharing and sampling. It also makes one of the most impressive chocolate gifts you can give, perfect for birthdays, festive visits and year-end thank yous.

Halal Premium Dubai Pistachio Stuffed Chewy Cookie

The Dubai flavour in cookie form: a soft, chewy cookie stuffed with pistachio filling. It is one of our bestsellers and an easy, lower-commitment way to try the trend. Read the full story in our post on the viral Dubai chewy cookies.

Pistachio Papi Pistachio Nut Butter, Crunchy

Want to make your own Dubai-style treats at home? A jar of crunchy pistachio butter is your secret weapon. Spread it on toast, swirl it into ice cream, or use it as the base for a homemade knafeh-style filling. There is also a smooth version if you prefer.

How to Choose Your First Dubai Chocolate

• Classic fan: go for the Original Milk Chocolate bar. It is the one from the videos.
• Less sweet tooth: pick the Dark Chocolate version.
• Want the "wow" crack-open moment: the White Chocolate bar shows off the green filling best.
• Biscuit spread lover: try Mind Your Own Biscouff.
• Gifting or sharing: the Mini Heroes box gives everyone a taste.

One tip: these bars are rich, so you do not need to finish one in a sitting. Cut it into squares with a sharp knife (a quick dip in hot water helps) and share it around. It goes further, and everyone gets the crunch.

Keeping Dubai Chocolate Fresh in Singapore

Our heat and humidity are not kind to chocolate, and the crunchy kataifi layer is the first thing to suffer if moisture sneaks in. A few simple rules:

• Keep bars in a cool, dry place, ideally an air-conditioned room, away from sunlight and the kitchen stove.
• If you need to use the fridge, seal the bar in an airtight bag or container so it does not absorb moisture or smells.
• Let a chilled bar sit at room temperature for 10 to 15 minutes before eating. The chocolate softens slightly and the pistachio flavour comes through much better.
• Once opened, wrap the leftover piece tightly and enjoy it within a few days for maximum crunch.

Is Dubai Chocolate Halal?

Most of the Fix bars featured above are listed as Halal in our store, including the Original Milk, Dark, Mind Your Own Biscouff, Baklawa II The Future and the Mini Heroes box, along with the Dubai chewy cookie and Pistachio Papi nut butters. Always check the individual product page for the latest details. You can browse everything Halal in our Halal collection. If you have a nut or dairy allergy, check the ingredients on each product page before you buy, as pistachio and milk are at the heart of this trend.

Frequently Asked Questions

Where can I buy Dubai chocolate in Singapore?

You can shop our Dubai chocolate collection online with islandwide delivery, or visit The Candy Store at Tanglin Mall to pick up a bar in person.

What does Dubai chocolate taste like?

Think creamy chocolate, a rich and slightly savoury pistachio cream, and a crispy, toasty crunch from the shredded kataifi pastry. It is nutty, sweet and very textural, more like a dessert than a regular candy bar.

Why is Dubai chocolate so expensive?

The bars are large and heavily filled, use pistachio (one of the pricier nuts), involve more hands-on work than a standard bar, and are imported. Think of one as a dessert to share rather than a quick snack.

Does Dubai chocolate melt during delivery?

Chocolate and Singapore heat are not best friends, so try to be home when your order arrives. As soon as it lands, pop it into a cool, air-conditioned spot or airtight in the fridge, then follow the storage tips above.

Unwrap the Fun

Whether you are chasing the original viral bar, hunting for a show-stopping gift, or just curious what all the crunching is about, Dubai chocolate is worth the hype. Explore the full Fix Viral Dubai Chocolate range or browse all our chocolates, with islandwide delivery across Singapore. Unwrap the Fun!